Writing hospitality job descriptions is a vital part of attracting great candidates and that can be daunting. How do you stand out in a sea of job advertisements without overselling, romanticising, or intimidating your potential candidates?
We’re here to help with 5 tips to nail your next hospitality job description. And if you’re just starting out with writing job ads, have a look at our introduction to job ad writing.
1. Write with Clarity
Be as clear as possible with your hospitality job description. This means including the basic details of the role. Consider including the following:
- Day-to-day responsibilities
- How the role functions with the organisation as a whole
- Who the candidate will be in regular contact with
- Desired years of experience
- Salary range
- Highlight what makes your organisation unique
2. Use the Correct Language
Without using buzzwords like “competitive salary” “dynamic” or “team player”, try to branch out and use language that isn’t too over-used. Instead of using “dynamic” for example, try and be more specific with it by using “leadership role, shows initiative” or something similar.
This will allow your job to stand apart from the rest with unique language and terms. Along with using the correct language, it’s important to remember that you’re searching for hospitality talent, not a superhuman unicorn.
What we mean is, be realistic with your descriptions by keeping your descriptions attainable. If you’re looking to fill a level-entry FOH position, for example, 10 years of experience and a history in management positions probably isn’t needed.
3. Be Approachable
Speaking of language, assure you’re not missing out on ideal talent by unintentionally excluding a group of the population. For example, stay away from gender-specific or age-specific titles. Instead of using “waitress” maybe use “waitstaff” or “server”.
You should also remember that there’s a person on the other side of the job description board, and remaining relatable is a great way to set your hospitality job apart from the others. So, how do you do that? Include a human voice in your job and put the emphasis on the you rather than the we.
It also helps to try to infuse the personality of your company into the post. This will allow the candidate to get a taste of your hospitality business’ culture and it will automatically set your job posting apart from a sea of generic ones.
4. Attract Your Talent
Along with showing your hospitality company’s personality, a great way to attract the right talent is by wooing your potential candidates with photos, graphics, and your brand’s image. Consider the details that you’re including such as colours along with proper spelling, grammar, and tidy design always helps.
Another way to stand out is to include your future plans/where your company is headed next. Be specific as possible when stating benefits of the job. For example, “competitive benefits” is vague but flexible hours, equity, discounts and freebies might be worth mentioning.
5. Keep it Short and Simple
Your job description should give clear instructions on how to apply. Too many steps to submit a resume might deter your candidates. Limit instructions to one or two concise sentences and try not to get too carried away with your hospitality job description.
Often regarded as one of the fastest growing and most challenging industries in the world, hospitality can be a difficult beast to navigate when it comes to job descriptions. Armed with these 5 tips, you should be well on your way to attract the right talent and standout in a sea of available positions. For further insight, discover our free HR ebook below.
Drawing on 12 years of hospitality experience and coming from a Communications background, I am passionate about all things hospitality. From industry insight and experience, I join BENCHMARQUE in the effort to inspire 100,000 people to commence and grow their professional hospitality careers by year 2020.